CLAIRE BEVERIDGE

Senior marketing strategist for B2B and B2C

Claire Beveridge helps software and technology companies cut through the noise and build strategies that drive acquisition, retention, and revenue.

With 17 years of experience across startups, enterprise brands, and agencies, she brings strategic clarity and hands-on execution to make marketing work.

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Trusted by 50+ brands

Services

Strategy and Direction

  • Marketing and growth strategy for SMBs, startups, and enterprise teams

  • Brand positioning, messaging frameworks, and value proposition development

  • Go-to-market planning and campaign strategy

  • Channel strategy and full-funnel planning

  • Fractional CMO-style strategic leadership and direction

SEO and Conversion

  • SEO strategy, keyword research, and content discoverability

  • Landing page and funnel optimization

  • A/B testing and conversion rate optimization

  • UX copy and on-page optimization

  • Performance reporting and actionable insights

Content and Storytelling

  • Full-funnel content strategy, editorial planning, and content calendars

  • Content operations — workflows, briefs, freelancer management, and publishing cadence

  • Thought leadership, long-form articles, case studies

  • Copywriting across email, ads, and landing pages

  • Brand voice development, messaging guidelines

Audits and Advisory

  • Marketing and content audits with prioritized recommendations

  • Brand and messaging reviews

  • Funnel and conversion audits

  • Ongoing strategic advisory and consulting retainers

  • One-time strategy sessions for focused challenges

Contact Claire

Rebecca Knight, Content Director, DTC Newsletter

“Working with Claire is an absolute pleasure. She always goes above and beyond and has the keen attention to detail needed to consistently ship out perfect products.

If you're a business looking to better understand and connect with your readers, hone in your tone of voice, and have an open two-way dialog about improving your marketing and content, you're in the right place.

Claire is an invaluable asset to any team.”

Ready to hire an experienced contractor with freelance, in-house, and agency experience?

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