CLAIRE BEVERIDGE
Strategy for subscription businesses, agencies, and B2B SaaS.
Claire Beveridge is a creative and analytical problem solver with 20 years of experience in marketing, brand development, and creative direction.
Trusted by…
Services
Strategy and Direction
Marketing and growth strategy for SMBs, startups, and enterprise teams
Brand positioning, messaging frameworks, and value proposition development
Go-to-market planning and campaign strategy
Channel strategy and full-funnel planning
Fractional CMO-style strategic leadership and direction
SEO and Conversion
SEO strategy, keyword research, and content discoverability
Landing page and funnel optimization
A/B testing and conversion rate optimization
UX copy and on-page optimization
Performance reporting and actionable insights
Content and Storytelling
Full-funnel content strategy, editorial planning, and content calendars
Content operations — workflows, briefs, freelancer management, and publishing cadence
Thought leadership, long-form articles, case studies
Copywriting across email, ads, and landing pages
Brand voice development, messaging guidelines
Audits and Advisory
Marketing and content audits with prioritized recommendations
Brand and messaging reviews
Funnel and conversion audits
Ongoing strategic advisory and consulting retainers
One-time strategy sessions for focused challenges
“Claire is an excellent copywriter and is very proactive and engages in the strategic side of things.
She suggests creative ideas to improve content and editorial, enhancing both optimization and quality. Claire understands what high-quality marketing really means.
Beyond strategic and writing skills, Claire is fantastic at collaborating, making communication easy. I strongly recommend working with her!”
— Ana Camarena, Head of Content Strategy, SemrushClient Testimonials
“Claire is highly creative and can tackle any subject matter or marketing problem with ease.
With years of experience, she brings a wealth of knowledge—from technical SEO to inbound strategy; Claire understands the B2B marketing lifecycle and knows how to develop audiences across any industry.”
— Sean Tyson, CEO, Quietly
“Working with Claire is an absolute pleasure. She always goes above and beyond, with the keen attention to detail needed to consistently ship perfect products.
If you're a business looking to better understand and connect with your readers, hone in your tone of voice, and have an open two-way dialog about improving your marketing, you're in the right place. Claire is an invaluable asset to any team.”
— Rebecca Knight, Content Director, DTC Newsletter