Crunch Accounting

Crunch is the UK's leading B2B SaaS accounting platform, built for independent professionals and small businesses.

Challenge

In a crowded financial services space, Crunch needed to become the go-to resource for independent professionals — not just a product, but a trusted brand with genuine authority. That meant building an organic growth strategy and content program that could educate, attract, and convert a highly specific audience at scale.

Work

From 2015 to 2017, Claire joined Crunch's four-person content team as a content producer, taking ownership of strategy and production across multiple channels — blog, long-form guides, YouTube, social media, PR placements, and thought leadership. She scripted and presented video content, secured placements in top-tier industry publications, and collaborated with a PR agency on strategic media angles to grow Crunch's visibility and authority.

Results

  • Contributed to 875% growth in qualified organic traffic as part of the core content team

  • During Claire's tenure, Crunch achieved 40% YoY revenue growth

  • Secured thought leadership and PR placements in top-tier UK industry publications

  • Expanded YouTube as a meaningful inbound channel through strategic scripting and on-camera presenting

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