Hootsuite
Hootsuite is a social media B2B SaaS product used by companies including Facebook, HBO, SXSW, and Virgin.
The company is headquartered in Vancouver, BC, driving 200M in ARR through its suite of products.
Challenge
Hootsuite's inbound team needed to produce high-volume, SEO-optimised, long-form content consistently — content that could rank competitively in a crowded space, drive qualified traffic, and meet the editorial standards of one of the most recognised brands in social media.
Work
From 2021 to 2023, Claire was brought in to execute on long-form content across the inbound blog and brand team — writing in-depth guides and articles built to rank, convert, and build topical authority at scale.
Results
What is User-Generated Content? And Why is it Important?
Drives 63,000+ visits per month
Ranks in the top 3 and owns SERP features for over 800+ keywords
How to Make YouTube Shorts: Everything You Need to Know
Drives 11,900+ visits per month
Ranks in the top 10 and owns SERP features for 1,700+ keywords
How to Use Snapchat: A Guide for Beginners
Drives 10,000 visits per month (down from 100,000 at its peak!)
Ranks in the top 10 and owns SERP features for 1,100+ keywords
