Hootsuite

Social media management platform used by Facebook, HBO, SXSW and Virgin. Vancouver-headquartered with 18M+ customers.

The problem

Hootsuite's inbound program needed long-form content that could rank competitively in one of the most saturated categories in marketing — at volume, without dropping below the editorial standard of a category-defining brand.

The work

From 2021 to 2023 I wrote the pillar content the inbound blog was built on — in-depth guides engineered to rank, convert, and build topical authority against entrenched competitors.

Results

What is User-Generated Content? And Why is it Important?

  • Drives 63,000+ visits per month

  • Top 3 and owning SERP features for 800+ keywords.

How to Make YouTube Shorts: Everything You Need to Know

  • Drives 11,900+ visits per month

  • Top 10 and owning SERP features for 1,700+ keywords.

How to Use Snapchat: A Guide for Beginners

  • Drives 10,000 visits per month

  • Top 10 and owning SERP features for 1,100+ keywords.

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