Semrush

One of the world's leading SEO and digital marketing platforms, used by Amazon, Tesla and Samsung. $443.6M revenue in 2025, up 18% year over year, with ARR of $471.4M.

The problem

At that scale, Semrush's content program needed contributors who could operate strategically rather than take orders — holding editorial quality under pressure and aligning with SEO, design and brand without supervision.

The work

• Wrote and refreshed long-form content across an 18-month engagement

• Rebuilt legacy content for depth, accuracy, and conversion

• Fed structured feedback into briefs, outlines, positioning, and the editorial guidelines themselves

The results

• Worked on the program through a period when traffic grew from 1.4M to 5M monthly sessions and top-3 keywords rose from 15K to 42K+

• Contributed to editorial guidelines and contributor onboarding still shaping how the team works