Semrush

Semrush combines SEO, PPC, and content marketing tools in one powerful platform. In 2023, it reached $322M in ARR, representing a 21% year-over-year growth. The platform is used by prominent brands such as Amazon, Tesla, and Samsung.

Working with Claire Beveridge

Jan 2022 – June 2023: Long-form SEO and strategic content growth

Semrush partnered with Claire to elevate their organic content engine through product-led, performance-focused long-form content.

Operating as both writer and strategist, Claire worked across new content and high-priority updates to drive rankings, engagement, and brand visibility, aligning closely with Semrush’s in-house SEO, design, and content teams.

Key contributions:

  • Contributed to 257% traffic growth, from 1.4M to 5M monthly sessions

  • Increased top 3 ranking keywords by 178%, from 15K to 42K+

  • Led major refreshes of legacy content to improve depth, accuracy, and conversion alignment

  • Provided structured feedback on content briefs and outlines to sharpen positioning, value clarity, and alignment with SEO goals

  • Partnered across editorial, SEO, and design teams to ensure content quality and workflow consistency

  • Supported updates to editorial guidelines and contributor onboarding processes to reflect evolving brand standards

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