Kit
Kit is a marketing platform for creators and newsletter writers who are serious about scaling. Its suite of tools includes email creation, lead capture, visual automations, monetization, an app store, and an exclusive community to build mutual growth.
The 93-person company is a fully remote team, with employees and contractors supporting the goal of achieving $100 million in ARR. Notable customers include Tom Brandy, Ellen, Tim Ferriss, and Ali Abdaal.
Working with Claire Beveridge Consulting
Jan 2025 - May 2025
Claire led Kit’s MOFU and BOFU content strategy, turning content into a high-performing growth engine. Her work connects storytelling to strategy, helping prospects understand Kit’s value and take action with confidence.
Responsibilities include:
Developing content that converts, i.e., case studies, activation guides, sales enablement, product spotlights, and strategic editorial that drives sign-ups and revenue
Leading strategy and execution across planning, writing, editing, and publishing
Partnering with SEO, product marketing, and lifecycle teams to align content with key business goals
Using SEO, UX, and performance insights to optimize messaging, content flow, and CTAs across assets
Driving and executing strategic initiatives—content audits, performance reporting, and CRO experiments to deliver measurable growth
Jan 2022 - 2025
Claire partnered with the marketing team as lead editor across Kit’s blog, case studies, and creator profiles—delivering high-impact insights and practical education for the creator economy.
Responsibilities include:
Managing the production of multiple content assets, including blog posts, case studies, and creator profiles, ensuring seamless workflows and whip-fast publication
Providing editorial feedback and coaching to Kit’s team of freelance writers
Brief creation and management while liaising with a global team of creatives
Partnering with the SEO team on various projects and initiatives
Building and maintaining editorial style guides
