Kit

Kit is a marketing platform for creators and newsletter writers who are serious about scaling. Its suite of tools includes email creation, lead capture, visual automations, monetization, an app store, and an exclusive community to build mutual growth.

The 93-person company is a fully remote team, with employees and contractors supporting the goal of achieving $100 million in ARR. Notable customers include Tom Brandy, Ellen, Tim Ferriss, and Ali Abdaal.

Working with Claire Beveridge Consulting

2025-Present

Claire leads Kit’s MOFU and BOFU content strategy, turning content into a high-performing growth engine. Her work connects storytelling to strategy—helping prospects understand Kit’s value and confidently take action.

Responsibilities include:

  • Developing content that converts—case studies, product spotlights, and strategic editorial that drives sign-ups and revenue

  • Leading blog strategy and execution across planning, writing, editing, and publishing high-impact content

  • Launching new content formats designed to educate users, accelerate activation, and improve retention

  • Partnering with SEO, product marketing, and lifecycle teams to align content with key business goals

  • Using SEO, UX, and performance insights to optimize messaging, content flow, and CTAs across assets

  • Driving and executing strategic initiatives—content audits, performance reporting, and CRO experiments to deliver measurable growth

2022-2024

Claire partnered with the marketing team as lead editor across Kit’s blog, case studies, and creator profiles—delivering high-impact insights and practical education for the creator economy.

Responsibilities include:

  • Managing the production of multiple content assets, including blog posts, case studies, and creator profiles, ensuring seamless workflows and whip-fast publication

  • Providing editorial feedback and coaching to Kit’s team of freelance writers

  • Brief creation and management while liaising with a global team of creatives

  • Partnering with the SEO team on various projects and initiatives

  • Building and maintaining editorial style guides

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