Kit

Kit is a creator marketing platform for online entrepreneurs who are serious about scaling beyond the algorithm.

Fully remote, 93-person team, aiming for $100 million in Annual Recurring Revenue (ARR). Customers include Tom Brady, Tim Ferriss, and Ali Abdaal.

Working with Claire Beveridge Consulting

Jan 2025 - May 2025: Strategic growth and leadership

Kit hired Claire as a senior content and growth leader to audit, stabilize, and scale Kit’s content and marketing strategy following a company-wide rebrand.

Sitting at the intersection of strategy, execution, and operational recovery, Claire’s work focused on identifying high-leverage growth opportunities, revenue optimization, and driving alignment across content, brand, lifecycle, and product marketing to position Kit for growth.

Key contributions:

• Growth recovery and CRO
  Authored a detailed performance report identifying key conversion drop-offs following a rebrand, highlighting opportunities to recover high-value revenue. Designed 10 impactful CRO experiments and messaging improvements to reduce friction and optimize user flows. Proposed and scoped strategic campaigns focused on creator migration to drive qualified leads and strengthen brand positioning.

• Content-led growth
  Built and implemented new editorial formats — including Alternatives articles and a Strategy Sessions series — to support user education, activation, and funnel movement, including one of the highest-converting pieces of the quarter. Wrote product launch posts and quick-reaction thought-leadership that drove best-in-month social engagement and CTR.

• Sales enablement
  Acted as a de facto product marketing partner, collaborating closely with the sales team to support objection handling, competitive positioning, and bottom-of-funnel alignment. Led a case study overhaul, introducing a buyer-psychology informed framework to improve conversions. Delivered assets that reinforced differentiation and supported prospect decision-making.

• Leadership and operations

  Initiated and led cross-functional growth syncs to increase strategic clarity and collaboration between content, lifecycle, and product marketing. Built SOPS for research, customer interviews, and optimization workflows to enable scalable, consistent delivery.

Jan 2022 - 2025: Lead editor and content strategist

Partnered with Kit’s marketing, growth, product, and sales teams as the lead editorial strategist, overseeing content production across the blog, case studies, and creator profiles to support acquisition, engagement, and thought leadership in the creator economy.

Key contributions:

• Directed end-to-end editorial operations — from ideation and brief creation to publication — managing global stakeholders and tight production timelines.

• Mentored and managed freelance writers, providing editorial direction and upskilling support to ensure clarity, consistency, and resonance with Kit’s evolving brand voice.

• Collaborated cross-functionally with SEO, product, and brand teams to align content with strategic priorities and performance goals.

• Developed and maintained editorial style guides to uphold brand consistency and streamline onboarding for new contributors.

• Played a key role in evolving Kit’s content formats and tone of voice, adapting strategy to meet changing market dynamics and audience expectations.