DTC Newsletter

Former freelance editor and communications strategist for the DTC Newsletter.

Read by leaders at Coca-Cola, Nike, and Unilever, the DTC Newsletter focuses on direct-to-consumer marketing insights and technical advice for the consumer/ecommerce market. Think Morning Brew, but more actionable.

Working with Claire Beveridge Consulting

DTC Newsletter collaborated with Claire from 2021 to 2023 to develop brand voice and tone guidelines, offer editing and creative direction services, and mentor their in-house team of writers. This work helped scale DTC from two sends per week to five and grow its subscriber base by over 50,000 readers.