DTC Newsletter

DTC Newsletter is one of the most-read direct-to-consumer marketing publications in the industry. Read by leaders at Coca-Cola, Nike, and Unilever. Think Morning Brew, but more actionable.

The problem

Growth was outpacing the editorial operation. To more than double publishing frequency without losing quality, they needed senior editorial leadership, a codified brand voice, and a way to develop writers — none of which existed yet.

Work

  • Built brand voice and tone guidelines from scratch, and the creative direction to hold them

  • Mentored the in-house writing team to raise the standard of output across every send

  • Wrote revenue-generating copy for sponsorships, dedicated sends, and inline ads — bridging editorial and commercial without costing reader trust

Results

  • Scaled publishing from two sends per week to five

  • Grew the subscriber base by 50,000+ readers

  • Improved open rates and CTR during a period of rapid publishing growth

  • Built a brand voice framework still in use across the team

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